New Orleans is about to get a major upgrade in its sports and entertainment scene, thanks to NFL legend Drew Brees. The former New Orleans Saints quarterback, celebrated for leading the team to a Super Bowl victory in 2010, is now making waves off the football field.

Brees is set to open an indoor pickleball facility in New Orleans, bringing his passion for the fastest-growing sport in America to his beloved city. This exciting development promises to blend community spirit, athleticism, and fun, all while showcasing Brees’ ongoing commitment to the Big Easy.

In this article, we’ll dive into the details of Drew Brees’ latest venture, explore why pickleball is taking the nation by storm, and discuss what this new indoor facility means for New Orleans residents and visitors alike. Let’s break it all down.

Drew Brees: From NFL Stardom to Pickleball Pioneer

Drew Brees is no stranger to New Orleans. After joining the Saints in 2006, he became a local icon, not just for his on-field heroics but also for his dedication to the community in the wake of Hurricane Katrina.

Over his 15-year tenure with the Saints, Brees broke numerous NFL records, including the highest career completion percentage and most 5,000-yard passing seasons. Now, five years into retirement, he’s channeling that same drive into a new arena: pickleball.

Brees’ love for pickleball blossomed during the pandemic, a time when many discovered the sport’s addictive blend of tennis, badminton, and ping-pong. Since then, he’s become a vocal advocate, investing in pickleball-related projects across the country. His latest endeavor—an indoor pickleball facility in New Orleans—marks a significant step in his mission to grow the sport and give back to the city that embraced him.

Why Pickleball? The Sport’s Meteoric Rise

Before we get into the specifics of Brees’ New Orleans facility, let’s talk about why pickleball matters. According to the Sports & Fitness Industry Association (SFIA), pickleball participation has surged by over 224% in the last three years, making it the fastest-growing sport in the United States. Its appeal lies in its accessibility—players of all ages and skill levels can pick up a paddle and enjoy a game.

The sport is played on a court similar to a badminton court, with a net slightly lower than in tennis. It’s easy to learn, requires minimal equipment, and offers a fantastic workout without the intimidation factor of more complex sports. For Brees, pickleball’s inclusivity is a big draw. “You can grab four paddles, pick two random people off the street, and have fun,” he’s said in interviews. “No other sport offers that kind of instant community.”

With celebrity endorsements from athletes like Brees, Novak Djokovic, and Naomi Osaka, pickleball’s popularity shows no signs of slowing down. And now, New Orleans is poised to become a hub for this paddle-powered revolution.

What to Expect from Drew Brees’ Indoor Pickleball Facility

While exact details about the New Orleans facility’s opening date and location are still under wraps as of March 30, 2025, we can glean insights from Brees’ previous pickleball ventures. His involvement with The Picklr—a national franchise of indoor pickleball clubs—and the recent opening of Pickle N Pins in Metairie, Louisiana, offer a blueprint for what’s to come.

State-of-the-Art Features

Brees’ facilities are known for their top-tier amenities. Expect the New Orleans indoor pickleball complex to include:

• Multiple Courts: Likely a mix of indoor courts with climate control, ensuring year-round play regardless of Louisiana’s humid summers or rainy seasons.
• Premium Surfaces: The Picklr’s patented outdoor-style court surfaces could make an appearance, offering players a consistent and professional-grade experience.
• Pro Shop: A retail space for paddles, apparel, and other pickleball gear.
• Lounge and Event Space: Areas for socializing, hosting tournaments, or private events, fostering the community vibe Brees champions.

A Multi-Sport Entertainment Hub

Drawing from Pickle N Pins, which opened in Metairie in October 2024, the New Orleans facility might go beyond pickleball. That 38,000-square-foot venue features axe throwing, duckpin bowling, padel, krazy darts, and yard games like cornhole and ping-pong, alongside a full bar and restaurant. While it’s unclear if the New Orleans location will follow this exact model, Brees has a knack for creating versatile, family-friendly spaces that appeal to a broad audience.

Community Focus

Brees’ projects often tie into his Brees Dream Foundation, which has raised over $50 million for causes like education, health, and disaster relief. The New Orleans facility could host charity events, free clinics, or youth programs, aligning with his goal of “building relationships and promoting a healthy, active lifestyle,” as he’s stated in past announcements.

Why New Orleans Needs This Facility

New Orleans is a city rich in culture, from jazz to Mardi Gras, but its sports scene has long been dominated by football. Brees’ indoor pickleball facility introduces a fresh option for locals and tourists alike. Here’s why it’s a perfect fit:

• Year-Round Play: Indoor courts mean weather won’t derail a game, a huge plus in a region prone to heat, humidity, and storms.
• Tourism Boost: With millions visiting New Orleans annually, a Brees-backed attraction could draw sports enthusiasts and curious travelers, adding to the city’s economic vibrancy.
• Health and Wellness: Pickleball’s low-impact nature makes it ideal for all ages, encouraging fitness in a city known more for indulgent cuisine than exercise options.

Plus, Brees’ name carries weight. His Super Bowl XLIV MVP status and deep ties to New Orleans ensure this facility will attract attention from day one.

Drew Brees’ Broader Pickleball Legacy

The New Orleans project isn’t Brees’ first foray into pickleball. He’s a co-owner and ambassador for The Picklr, which operates 19 clubs nationwide and has plans for hundreds more. Recent openings include a 15-court facility in Biloxi, Mississippi, in December 2024, and another slated for Seattle’s Fremont neighborhood in a former Theo Chocolate warehouse. Brees also owns a stake in a Major League Pickleball team and launched Pickle Fest in New Orleans, a tournament benefiting his foundation.

His involvement reflects a growing trend of athletes investing in pickleball. From LeBron James to Tom Brady, sports icons see the sport’s potential as both a business and a cultural phenomenon. For Brees, it’s personal. “I’m a sports junkie,” he’s said. “Pickleball combines everything I love—competition, strategy, and fun.”

What This Means for Pickleball in New Orleans

Brees’ indoor facility could elevate New Orleans’ status in the pickleball world. The city already hosts outdoor courts, but a dedicated indoor space tied to a hometown hero takes things to the next level. It might even pave the way for professional tournaments or training camps, putting New Orleans on the map alongside pickleball hotspots like Florida and California.

For residents, it’s a chance to rally around a new kind of community hub. Whether you’re a retiree looking for a social activity, a young professional seeking a fun night out, or a family wanting a weekend adventure, this facility promises something for everyone.

Final Thoughts: A Winning Play for New Orleans

Drew Brees’ decision to open an indoor pickleball facility in New Orleans is more than just a business move—it’s a love letter to the city that made him a legend. With his track record of success, both on the field and in his post-NFL ventures, there’s little doubt this project will score big. As pickleball continues its nationwide ascent, Brees is ensuring New Orleans isn’t left on the sidelines.

Stay tuned for updates on the grand opening, location details, and what surprises Brees has in store. One thing’s for sure: the Big Easy is about to get a little more pickle-ing.